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16 Ways to Build an Opt in Email Database
Building an opt-in email database is essential if you are serious about email marketing and need to collect quality and targeted subscriber data. Most digital marketers fail to appreciate the breadth...
View ArticleDrift Marketing – Recapture Abandoned Shopping Carts
Some research suggests that shopping cart abandonment rates can be as high as 50-60%. And it’s for this reason that marketers and ecommerce analysts are constantly looking at ways of reducing form or...
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Airmiles: A Case Study In Poor Email Marketing
A few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB...
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Get Your Touch Strategy Right: Know What To Say, And When To Say It
With the exponential growth of engagement channels, companies tread a fine line between saying too much and saying too little to their customers. This blog touches on some of the do’s and don’ts of...
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5 Reasons To Love Campaign Monitor
It’s rare that I feel compelled to write a blog about a service or piece of software. However, in the case of Campaign Monitor they are worthy of significant praise for producing a cloud application...
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7 Ways To Improve Your Email Deliverability
When companies approach me with deliverability issues I often find they are looking in the wrong place for the cause of inbox placement issues. Typically the conversation begins with my client’s...
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5 Ways To Re-Engage Customers Using Email Marketing
Today I received an email from Chain Reaction – a cycling etailer from whom I have purchased in the past – that instantly grabbed my attention. I haven’t shopped with them for a while, and as a...
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7 Email Marketing Myths Debunked
The email channel has for some time been prone to misinformation about user behaviour. To dispel some of the more common myths, email marketing agency Alchemy Worx have compiled their findings in an...
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10 Strategies To Boost Your Email Campaign Performance
Email has consistently been recognised by digital marketers as one of the leading channels for delivering brand building and direct response campaigns. During this lunchtime webinar, Tim Watson shares...
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Email Marketing Data – Can You Trust It?
Tim Watson explains why you can’t always draw immediate conclusions from the data you receive in email marketing A/B tests. The problem with split testing in email marketing is that having seemingly...
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